Our Story

Sloomoo Co-Founders, Karen & Sara, fell in love with slime during difficult times in their lives. It brought them so much joy that they wanted to share it with the world. The Sloomoo mission: Deliver joy!

Sloomoo Institute opens in NYC with a major slime-making kitchen (all of our slime is handmade with love!)

Sloomoo Institute went viral on TikTok. 29M views on one slime video!

Today Show features Sloomoo Institute with a focus on neurodiversity and inclusion. Thank you, Sheinelle Jones.

Sloomoo Institute opened in Atlanta and Chicago… ON THE SAME DAY!

WOW! Sloomoo Institute splattered across a two-page spread in People Magazine.

Co-Founders Sara and Karen bring slimey love to the Tamron Hall Show.

Sloomoo Institute is an honoree of the Fast Company Innovation by Design Award.

Yippee! Houston, we have a Sloomoo Institute!

Sara and Karen are listed as #6 in the prestigious INC Magazine Female Founders 250 issue.

Our Slimeologist, Chase, was featured in The New Yorker as the grand master of slime (the illustration of him is everything).

A study with GoodQues found that 75% of adults felt better about their days when they played with slime - they were calmer,  more creative, and it improved their connections to others.

Sloomoo Institute goes bi-coastal with a mega, major, magenta experience in Los Angeles.

OMG moment! The Co-Founders made slime with Kelly Clarkson on her iconic show.

Enter Groov’s Groovy Grove in NYC, an interactive installation, where touching slime makes music. More cowbell!

We jammed on Spotify with a new channel called The Sloomoos, playful tracks of original music, from ASMR to dance beats.

The Co-Founders were recognized by Ernst & Young and won the Entrepreneur of the Year Award in New York. Exciting!

Forbes honored the Co-Founders in their 50 Over 50 issue.

We launched a beautiful installation that mimics slime mold through interactive air sculptures and light in Atlanta.

We opened our first MiniMoos - they're mini versions of our experiences, but packed with as much joy - in Boston and the King of Prussia Mall outside of Philadelphia.