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New York
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The World's #1 Slime Experience
Joy, Play & SLIME!
Over 500 Gallons of Slime
13+ #Satisfying Slimescapes

Welcome to Sloomoo MiniMoo

Design Your Dream Slime
Take Sloomoo Slime‑Making Classes
Indulge in the Ultimate Slime Shop
Feels Like Joy!

Explore Ticket Options

MiniMoo Tickets

All tickets include a custom slime you design at our DIY Bar (4M+ combos!). Add upgrades to level up your experience, get slimed, and more!

All tickets include a custom slime you design at our DIY Bar (4M+ combos!). Add upgrades to level up your experience!

MiniMoos are mini versions of our Institutes - and packed with joy. Come design your dream slime at our Slime Bar or take a slime making class!

Our Slimescapes

Slime Design Bar

We modify our experience and limit the number of tickets, so the space is less crowded, calmer, and quieter.
Sensory-Friendly Hours

We modify our experience and limit the number of tickets, so the space is less crowded, calmer, and quieter.

Get Tickets
Endless Slime! Every Texture! Butter. Clear. Cloud. Cloud Creme. Floam. Icee. Jelly. Slay. Slushee. Snow Fizz. The list goes on. Dig in!
Slime Gallery

Endless Slime! Every Texture! Butter. Clear. Cloud. Cloud Creme. Floam. Icee. Jelly. Slay. Slushee. Snow Fizz. The list goes on. Dig in!

Design your dream slime with 8 textures, 60 scents, 40 colors, 120 charms. Over 4 million unique combinations. Get creative and unleash your inner artist.
The DIY Bar

Design your dream slime with 8 textures, 60 scents, 40 colors, 120 charms. Over 4 million unique combinations. Get creative and unleash your inner artist.

This is where Sloomoo (the character) vacations. Walking on 300 gallons of slime feels like a spa. Wipes will keep your feet and the slime clean.
Lake Sloomoo

This is where Sloomoo (the character) vacations. Walking on 300 gallons of slime feels like a spa. Wipes will keep your feet and the slime clean.

A sonic journey of slime in day glow. Every slime you touch triggers music - the synth, drums, cowbell, amongst others.
Groov's Groovy Grove

A sonic journey of slime in day glow. Every slime you touch triggers music - the synth, drums, cowbell, amongst others.

Your one-stop shop for all things slime - supplies, kits, and handmade creations - along with cool merch, squishies, sensory toys, and more.
Shop!

Your one-stop shop for all things slime - supplies, kits, and handmade creations - along with cool merch, squishies, sensory toys, and more.

Take a super fun quiz and find your Sloomooo bestie for life.
Sloomoo Sidekick

Take a super fun quiz and find your Sloomooo bestie for life.

The science of slime, explained... on molecules, slime care, and slime tricks.
The Sloobratory

The science of slime, explained... on molecules, slime care, and slime tricks.

An ASMR sound bath of soothing sounds that make your brain tingle.
Synthesoothers

An ASMR sound bath of soothing sounds that make your brain tingle.

Stop and smell the flowers. V.I.B.E.S. (very intensely beneficial energizing scents) is a journey of 60 scents at our DIY Bar. Pick one for your custom slime.
Scentscapes

Stop and smell the flowers. V.I.B.E.S. (very intensely beneficial energizing scents) is a journey of 60 scents at our DIY Bar. Pick one for your custom slime.

Delve into the magic of a sandy "Sloomalgimation" - moldable, playable sand that sticks to itself, not you.
#Satisfying Sand

Delve into the magic of a sandy "Sloomalgimation" - moldable, playable sand that sticks to itself, not you.

Who doesn't want to be in here?
Squishy Pit

Who doesn't want to be in here?

When you shut off one sense, you heighten another. Slip on our eye mask and feel your way through our character, FrooFroo's favorite things.
FrooFroo's Feels

When you shut off one sense, you heighten another. Slip on our eye mask and feel your way through our character, FrooFroo's favorite things.

Yup! Slingshot slime at someone! Your mom, teachers, boss, kids, BAM!
Slingshot Slime

Yup! Slingshot slime at someone! Your mom, teachers, boss, kids, BAM!

You can't smush slime on your walls at home, but you sure can at Sloomoo.
Sloomoo & Repeat Wall

You can't smush slime on your walls at home, but you sure can at Sloomoo.

Upgrades

Get Slimed at Sloomoo Falls! We provide the poncho, the hype, the music, the slime. Live out your fantasy. Lights, camera, SLIME!
Sloomoo Falls

Get Slimed at Sloomoo Falls! We provide the poncho, the hype, the music, the slime. Live out your fantasy. Lights, camera, SLIME!

Craft mini sculptures with pillowy air dry clay - then mush it into your slime. We have cute, creative kits at the DIY Bar.
DIY Bar EXTRAS!

Craft mini sculptures with pillowy air dry clay - then mush it into your slime. We have cute, creative kits at the DIY Bar.

If you don’t want to be pinned down to an exact time, this gives you the flexibility to arrive any time on the day of your ticket.
Flexible Arrival Ticket

If you don’t want to be pinned down to an exact time, this gives you the flexibility to arrive any time on the day of your ticket.

Get Tickets
An adult and a boy sitting at a table making slime with blue spatulas, surrounded by slime-making supplies and colorful bags.

Sloomooversity Classes

Learn how to make the most #satisfying slime from scratch and become an expert. Check the schedule for what slime we’ll be cooking up and when. When you take a class, you get to play in our slimey world - the iconic Sloomoo & Repeat wall (smush slime on it!), the giant slingshot, moldable sand, and more!

Schedule

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Feel the Joy, New York!

Location and Travel Tips

ADDRESS
475 Broadway
New York
,
NY
,
10013
GET DIRECTIONS
WHAT TO WEAR

Wear play clothes!
Think pants and shirts with sleeves you can easily roll up.
Leave your favorite shoes at home.
For those with long hair, we recommend wearing it back.
Our slime is easily removed with white vinegar and water.

DRIVING TIPS

MUSEUM EXPERIENCE HOURS

For experience days and times, please check our ticketing platform.

Getting here: Sloomoo Institute - Soho is located at 475 Broadway between Broome and Grand Streets. Get Directions

Nearest trains: NQRW at Canal St, 6 at Spring St., ACE at Canal St, BDFM at Broadway Lafayette

Parking: We recommend booking convenient and affordable parking in advance through SpotHero, the nation's leading parking reservations app.

To reserve your parking spot, visit the
Sloomoo Institute New York SpotHero Parking Page and book a spot with rates up to 50% off drive-up.

GET DIRECTIONS
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Sloomoo Sizzle Reel Copy

This is a sample text
Button Text

Sloomoo Sizzle Reel

This is a sample text
Button Text

Sloomoo & You

More Sloomoo Joy

Endless Slime! Every Texture! Butter. Clear. Cloud. Cloud Creme. Floam. Icee. Jelly. Slay. Slushee. Snow Fizz. The list goes on. Dig in!
Slime Gallery

Endless Slime! Every Texture! Butter. Clear. Cloud. Cloud Creme. Floam. Icee. Jelly. Slay. Slushee. Snow Fizz. The list goes on. Dig in!

Design your dream slime with 8 textures, 60 scents, 40 colors, 120 charms. Over 4 million unique combinations. Get creative and unleash your inner artist.
The DIY Bar

Design your dream slime with 8 textures, 60 scents, 40 colors, 120 charms. Over 4 million unique combinations. Get creative and unleash your inner artist.

Yup! Slingshot slime at someone! Your mom, teachers, boss, kids, BAM!
Slingshot Slime

Yup! Slingshot slime at someone! Your mom, teachers, boss, kids, BAM!

You can't smush slime on your walls at home, but you sure can at Sloomoo.
Sloomoo & Repeat Wall

You can't smush slime on your walls at home, but you sure can at Sloomoo.

This is where Sloomoo (the character) vacations. Walking on 300 gallons of slime feels like a spa. Wipes will keep your feet and the slime clean.
Lake Sloomoo

This is where Sloomoo (the character) vacations. Walking on 300 gallons of slime feels like a spa. Wipes will keep your feet and the slime clean.

Take a super fun quiz and find your Sloomooo bestie for life.
Sloomoo Sidekick

Take a super fun quiz and find your Sloomooo bestie for life.

We modify our experience and limit the number of tickets, so the space is less crowded, calmer, and quieter.
Sensory-Friendly Hours

We modify our experience and limit the number of tickets, so the space is less crowded, calmer, and quieter.

Stop and smell the flowers. V.I.B.E.S. (very intensely beneficial energizing scents) is a journey of 60 scents at our DIY Bar. Pick one for your custom slime.
Scentscapes

Stop and smell the flowers. V.I.B.E.S. (very intensely beneficial energizing scents) is a journey of 60 scents at our DIY Bar. Pick one for your custom slime.

Delve into the magic of a sandy "Sloomalgimation" - moldable, playable sand that sticks to itself, not you.
#Satisfying Sand

Delve into the magic of a sandy "Sloomalgimation" - moldable, playable sand that sticks to itself, not you.

Your one-stop shop for all things slime - supplies, kits, and handmade creations - along with cool merch, squishies, sensory toys, and more.
Shop!

Your one-stop shop for all things slime - supplies, kits, and handmade creations - along with cool merch, squishies, sensory toys, and more.

A sonic journey of slime in day glow. Every slime you touch triggers music - the synth, drums, cowbell, amongst others.
Groov's Groovy Grove

A sonic journey of slime in day glow. Every slime you touch triggers music - the synth, drums, cowbell, amongst others.

The science of slime, explained... on molecules, slime care, and slime tricks.
The Sloobratory

The science of slime, explained... on molecules, slime care, and slime tricks.

An ASMR sound bath of soothing sounds that make your brain tingle.
Synthesoothers

An ASMR sound bath of soothing sounds that make your brain tingle.

Who doesn't want to be in here?
Squishy Pit

Who doesn't want to be in here?

When you shut off one sense, you heighten another. Slip on our eye mask and feel your way through our character, FrooFroo's favorite things.
FrooFroo's Feels

When you shut off one sense, you heighten another. Slip on our eye mask and feel your way through our character, FrooFroo's favorite things.

Get Slimed at Sloomoo Falls! We provide the poncho, the hype, the music, the slime. Live out your fantasy. Lights, camera, SLIME!
Sloomoo Falls

Get Slimed at Sloomoo Falls! We provide the poncho, the hype, the music, the slime. Live out your fantasy. Lights, camera, SLIME!

Craft mini sculptures with pillowy air dry clay - then mush it into your slime. We have cute, creative kits at the DIY Bar.
DIY Bar EXTRAS!

Craft mini sculptures with pillowy air dry clay - then mush it into your slime. We have cute, creative kits at the DIY Bar.

If you don’t want to be pinned down to an exact time, this gives you the flexibility to arrive any time on the day of your ticket.
Flexible Arrival Ticket

If you don’t want to be pinned down to an exact time, this gives you the flexibility to arrive any time on the day of your ticket.

Come Play, New York!

Sloomoo Institute
is coming to New York!

Join the early access list to be one of the first to slime with us.

Young boy stretching yellow slime at a colorful interactive slime station.
Three children smiling and stretching a large pink slime together indoors, with colorful wall art in the background.

The World's #1 Slime Experience!

We're sliming our way to 475 Broadway. Get your hands on never-ending textures of handmade slime. Design your dream slime at our iconic DIY Bar (choose from 8 textures, 40 colors, 60 scents and 120 charms - over 4 million combos!). Walk through slime. Sink into #satisfying sand. Even get slimed! Plus, new interactive slimescapes!

Fans Are Saying

Suresh S

"Amazing experience! Each station was so #satisfying for the senses, and the slime shower was a highlight. Creating our own slime after trying all the samples was the perfect finale. Friendly staff made it even better. Highly recommend it!"

Kim C

"We had a blast with kids from 6 to 13, and the adults loved it too! The kids got “slimed,” it was hilarious, and the slime bar for DIY creations was unforgettable. The whole staff was amazing, what a memorable, must-do experience!"

Amanda W

"Had so much fun! The staff were helpful and engaged, and the slime textures were amazing. Huge shoutout to Jerry for making the kids feel so special—he really went above and beyond."

Gillian D

"After moving out of NYC we missed Sloomoo so much! Nothing compares! Just walking into the colorful world of slime makes everyone happy. We stocked up at the shop to keep the fun going at home. Truly never disappoints. Kids of any age always are down to play with slime."

Kohl H

"Great place for kids—and even slime skeptics! My wife ended up loving it too. The sensory play, fun scents, and welcoming staff made it special. Perfect way to keep little ones entertained in the hustle of NYC."

Joanna W

"My son and I had an absolute blast! The slime-themed activities were a huge hit, but what truly made our experience stand out was the exceptional staff member, Travis. Travis was incredible, funny, engaging, and made everyone feel included. His energy brought the whole experience to life. Thanks, Travis!"