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Sloomoo Institute was born from a very personal place. Playing with slime brought Sloomoo's
Co-Founders joy at a very difficult time in life.
The founders, besties of 17 years, discovered dozens of stories about how play enabled others to relieve stress and anxiety.
They knew it was more than a kid’s toy and wanted to share it with the world. Hence, the brand partners with the Goldie Hawn Foundation’s MindUP, a non-profit that supports mental fitness for children, globally. “Soothing the senses is a relaxation technique used in behavioral therapy. It lowers your fight or flight stress response, which results in lowering your blood pressure and heart rate. When your body relaxes, your mind can function better,” explains Dr. Judith Joseph, a New York psychiatrist and Chair of The Women in Medicine Initiative for Columbia University. “Play is crucial for a child’s development but also beneficial for people of all ages. It can trigger endorphins to promote an overall sense of well-being.”
to the Sloomoo identity.
As a women-led company, Sloomoo actively champions inclusivity holistically across the brand; given the Co-Founder’s personal connection to neurodiversity, leadership is supportive of a neurodiverse workforce—over 85% of adults with autism cannot find jobs.
They collaborate with regional nonprofits to identify and hire talent on the spectrum, many of whom bring job coaches to work with them. “We believe that it not only makes the work environment better, but it makes everyone a better person,” says Sara Schiller.
Sloomoo also prioritizes partnerships with minority-owned businesses and regularly engages in community outreach initiatives; their commitment to representation extends to even the smallest details. When Sloomoo noticed there was a lack of diversity of slime charms, they collaborated with artist Taylor Haynes to create charms that showcase Brown and Black girls, ensuring that guests see themselves in their creative experience.
Sloomoo goes through hundreds of gallons of slime every month and don’t want to add more waste to the landfill. The brand partnered with the Center for Architecture, Science and Ecology (CASE) at Rensselaer Polytechnic Institute (RPI) to find a sustainable solution for slime waste.
Working alongside Joshua Draper, a professor and researcher, and Rahmi Ozisik, PhD, a materials scientist, they created a “Slime Matrix” and studied all of the Sloomoo slime ingredients. The result: Sloomoo slime is biodegradable and would actually be compostable in industrial heat. Sloomoo is working towards finding an industrial composting partner in the future.
