The World's #1 Slime Experience

Over 500 Gallons of Slime
Over 500 Gallons of Slime
13+ #Satisfying Slimescapes

An Interactive Slime Experience in New York


Step into Sloomoo Institute New York City, an interactive slime experience in the heart of SoHo. Often called the “slime museum,” Sloomoo is an immersive world of textures, creativity, playful exploration, and the ultimate DIY slime bar. Embrace #satisfying.

Explore Ticket Options

All tickets include a custom slime you design at our DIY Bar (4M+ combos!). Add upgrades to level up your experience, get slimed, and more!

Our #Satisfying Slimescapes

We modify our experience and limit the number of tickets, so the space is less crowded, calmer, and quieter.
Sensory-Friendly Hours

We modify our experience and limit the number of tickets, so the space is less crowded, calmer, and quieter.

Get Tickets
Endless Slime! Every Texture! Butter. Clear. Cloud. Cloud Creme. Floam. Icee. Jelly. Slay. Slushee. Snow Fizz. The list goes on. Dig in!
Slime Gallery

Endless Slime! Every Texture! Butter. Clear. Cloud. Cloud Creme. Floam. Icee. Jelly. Slay. Slushee. Snow Fizz. The list goes on. Dig in!

Design your dream slime with 8 textures, 60 scents, 40 colors, 120 charms. Over 4 million unique combinations. Get creative and unleash your inner artist.
The DIY Bar

Design your dream slime with 8 textures, 60 scents, 40 colors, 120 charms. Over 4 million unique combinations. Get creative and unleash your inner artist.

This is where Sloomoo (the character) vacations. Walking on 300 gallons of slime feels like a spa. Wipes will keep your feet and the slime clean.
Lake Sloomoo

This is where Sloomoo (the character) vacations. Walking on 300 gallons of slime feels like a spa. Wipes will keep your feet and the slime clean.

A sonic journey of slime in day glow. Every slime you touch triggers music - the synth, drums, cowbell, amongst others.
Groov's Groovy Grove

A sonic journey of slime in day glow. Every slime you touch triggers music - the synth, drums, cowbell, amongst others.

Shop!

Your one-stop shop for all things slime - supplies, kits, and handmade creations - along with cool merch, squishies, sensory toys, and more.

Take a super fun quiz and find your Sloomooo bestie for life.
Sloomoo Sidekick

Take a super fun quiz and find your Sloomooo bestie for life.

An ASMR sound bath of soothing sounds that make your brain tingle.
Synthesoothers

An ASMR sound bath of soothing sounds that make your brain tingle.

Stop and smell the flowers. V.I.B.E.S. (very intensely beneficial energizing scents) is a journey of 60 scents at our DIY Bar. Pick one for your custom slime.
Scentscapes

Stop and smell the flowers. V.I.B.E.S. (very intensely beneficial energizing scents) is a journey of 60 scents at our DIY Bar. Pick one for your custom slime.

Delve into the magic of a sandy "Sloomalgimation" - moldable, playable sand that sticks to itself, not you.
#Satisfying Sand

Delve into the magic of a sandy "Sloomalgimation" - moldable, playable sand that sticks to itself, not you.

Who doesn't want to be in here?
Squishy Pit

Who doesn't want to be in here?

When you shut off one sense, you heighten another. Slip on our eye mask and feel your way through our character, FrooFroo's favorite things.
FrooFroo's Feels

When you shut off one sense, you heighten another. Slip on our eye mask and feel your way through our character, FrooFroo's favorite things.

Yup! Slingshot slime at someone! Your mom, teachers, boss, kids, BAM!
Slingshot Slime

Yup! Slingshot slime at someone! Your mom, teachers, boss, kids, BAM!

You can't smush slime on your walls at home, but you sure can at Sloomoo.
Sloomoo & Repeat Wall

You can't smush slime on your walls at home, but you sure can at Sloomoo.

Upgrades

Get Slimed at Sloomoo Falls! We provide the poncho, the hype, the music, the slime. Live out your fantasy. Lights, camera, SLIME!
Sloomoo Falls

Get Slimed at Sloomoo Falls! We provide the poncho, the hype, the music, the slime. Live out your fantasy. Lights, camera, SLIME!

Craft mini sculptures with pillowy air dry clay - then mush it into your slime. We have cute, creative kits at the DIY Bar.
DIY Bar EXTRAS!

Craft mini sculptures with pillowy air dry clay - then mush it into your slime. We have cute, creative kits at the DIY Bar.

If you don’t want to be pinned down to an exact time, this gives you the flexibility to arrive any time on the day of your ticket.
Flexible Arrival Ticket

If you don’t want to be pinned down to an exact time, this gives you the flexibility to arrive any time on the day of your ticket.

Get Tickets
Gift Cards

Give the gift of joy! Get a digital gift card for any of Sloomoo’s in-person experiences.

Shop Now

Feel the Joy, New York!

Location and Travel Tips

ADDRESS
475 Broadway
New York
,
NY
,
10013
GET DIRECTIONS
WHAT TO WEAR

Wear play clothes!
Think pants and shirts with sleeves you can easily roll up.
Leave your favorite shoes at home.
For those with long hair, we recommend wearing it back.
Our slime is easily removed with white vinegar and water.

DRIVING TIPS

MUSEUM EXPERIENCE HOURS

For experience days and times, please check our ticketing platform.

Getting here: Sloomoo Institute - Soho is located at 475 Broadway between Broome and Grand Streets. Get Directions

Nearest trains: NQRW at Canal St, 6 at Spring St., ACE at Canal St, BDFM at Broadway Lafayette

Parking: We recommend booking convenient and affordable parking in advance through SpotHero, the nation's leading parking reservations app.

To reserve your parking spot, visit the
Sloomoo Institute New York SpotHero Parking Page and book a spot with rates up to 50% off drive-up.

GET DIRECTIONS

Sloomoo & You

One of the Most Unique Things to Do in NYC


Looking for creative things to do in SoHo? Sloomoo Institute New York is a colorful, interactive experience where guests explore immersive slimescapes, experiment with textures, and let go, thanks to hands-on slime activities. 

Whether you’re exploring SoHo for the day or planning a family outing in New York City, Sloomoo Institute is a playful stop for anyone in search of something unique, fun, and #satisfying.

Fans Are Saying

Suresh S

"Amazing experience! Each station was so #satisfying for the senses, and the slime shower was a highlight. Creating our own slime after trying all the samples was the perfect finale. Friendly staff made it even better. Highly recommend it!"

Kim C

"We had a blast with kids from 6 to 13, and the adults loved it too! The kids got “slimed,” it was hilarious, and the slime bar for DIY creations was unforgettable. The whole staff was amazing, what a memorable, must-do experience!"

Amanda W

"Had so much fun! The staff were helpful and engaged, and the slime textures were amazing. Huge shoutout to Jerry for making the kids feel so special—he really went above and beyond."

Gillian D

"After moving out of NYC we missed Sloomoo so much! Nothing compares! Just walking into the colorful world of slime makes everyone happy. We stocked up at the shop to keep the fun going at home. Truly never disappoints. Kids of any age always are down to play with slime."

Kohl H

"Great place for kids—and even slime skeptics! My wife ended up loving it too. The sensory play, fun scents, and welcoming staff made it special. Perfect way to keep little ones entertained in the hustle of NYC."

Joanna W

"My son and I had an absolute blast! The slime-themed activities were a huge hit, but what truly made our experience stand out was the exceptional staff member, Travis. Travis was incredible, funny, engaging, and made everyone feel included. His energy brought the whole experience to life. Thanks, Travis!"

Rashan T

"An awesome experience from start to finish! The kids were blown away. The staff’s is super fun and full of good energy. They made everything better."

Katherine M

"We brought our family from California and Arizona and everyone loved it! Creating our own slime was a huge hit, and the staff was very friendly and helpful. My daughter’s swirl turned out beautiful even when the gold pigment jammed. Highly recommended for joyful family fun."

Dana S

"What a neat experience! Even my teenager said this was the coolest thing she’s done in ages! From making slime names to exploring rooms of textures, every step was fun. Creating our own slime with scents, colors, and charms was the perfect finale. A must-do for families!"

Chanel C

"Sloomoo Atlanta was a wonderful experience, not just for children but for adults as well. We all carry an inner child who still needs to explore, play, and be immersed in creativity and imagination — and this place offers exactly that: a chance to reconnect with that pure, free-spirited part of ourselves. I highly recommend it!"

Aleyah J

"Mama G made the tour fun and exciting, Rashawn kept things safe and playful, and Lexi wowed my nephew with slime bubbles. The whole team was warm and helpful and they even snapped photos for us. We’ll definitely be back!"

Alicia K

"My 3-year-old and I had the best time! The staff was so sweet, friendly and patient, especially in the slime-making room. We stayed longer than expected because we were having so much fun. Love the slime, love the staff—10/10!"

Maylani W

"I’d give more stars if I could! The staff is friendly, upbeat, and keeps everything super clean. We loved being able to go at our own pace. The entire family had a fun time. I highly recommend the enhanced experience."

V G G

"Sloomoo is awesome! The kids had a blast and so did I. Huge shoutout to Tim, Terry & Miana for making it extra special with their kindness and energy. The staff had incredible, great memories!"

Angela R

"What a fun, creative experience for all ages! We tried every texture, slingshotted slime, and even stepped right into it. Making our own slime with scents and charms was the highlight. We can’t wait to come back and get slimed! We will be back!"

Katy B

"Not just for kids! Our teens loved it too! Slime really is like a massage for the brain! Our favorite was walking around in the pits of slime. At the end, we each got to design a custom slime, add color, scent and charms was the perfect keepsake. And book the VIP/Enhanced Experience 10/10 worth it."

Jennifer

"We visited from St. Louis with our granddaughters and we absolutely loved the experience and as adults my sister and I got in on some fun. The girls couldn’t stop talking about the Slime Falls. The staff made it extra special - dancing and cracking jokes. Truly fun for kids (and adults!) of all ages."

Paul J

“Sloomoo Chicago was a fantastic interactive experience! My kids loved creating their own slime and exploring all the colorful, hands-on exhibits. It was clean, creative, and the staff made it extra fun. A joyful playground for families!”

Rebecca Q

"We drove in from San Antonio and it was worth it! My husband, son, and even my 84-year-old mom had an amazing time. You leave with your very own slime creation and a slime name. Definitely a fun experience for all ages!"

JJ

“Such a fun day! even my teens (16 & 11) loved it! We had plenty of hands-on time, explored at our own pace, and enjoyed all the textures and scents. The staff were so helpful and friendly. We would come back in a heartbeat and recommend this place for all ages.”

Afsheen P

“Sloomoo is pure magic! The vibrant colors, creative slime stations, and immersive play made it unforgettable for both kids and adults. The Elmer’s Glue Kitchen tour and Falls were must-dos, and the staff made everything seamless and fun. We can’t wait to go back!”

Justin S

"We celebrated my daughter’s birthday here and it was a blast! From slime pools to making our own slime creations, every room offered something different, sparking laughter and creativity. The staff’s energy made it even better, and we left with smiles, memories, and slime to take home. Perfect for birthdays or a family day out!"

Gabrielle H

"A slimetastical experience! Every detail is slimealicious! A true slime lover's paradise. The scents on the custom slimes are divine and not overly strong like some slimes out there and they come with the cutest charms you get to choose 3 out of 100 options. The staff’s energy was contagious, and getting slimed as a family had us laughing nonstop. My kids are already begging to go back!""

Rebecca W

"This was an INCREDIBLY immersive and fun experience - FOR ADULTS TOO! Not just for kids!! I loved the variety of interactive slime-related activities, and of course, the many vats of deliciously scented slime. Everything was surprisingly clean and well cared for, and the slime I brought home was such high quality."

Amber S

"Sloomoo is the best place to go with your kids in LA! We loved every second and the staff made the experience extra special with their warmth and energy. We’ll definitely be back!"

Jane W

"I brought my granddaughters here to celebrate my birthday and we had the best time. This was such a wonderful experience. It’s right across the street from the Los Angeles farmers market where we walked over and had dinner and it was just an overall beautiful day. I highly recommend it."

Judyth D

"I brought my 5 year old niece and 12 year old nephew and we all loved it! Even my mom loved it! Playing with all the different slime textures was relaxing and fun, and making our own slime was the highlight. We did slime falls and it was a blast. Love Sloomoo Institute."

Planning Your Visit to Sloomoo New York City

Do visitors make their own slime?

Yes. Each guest creates their own slime at the Slime Bar using different textures, colors, scents, and charms. There are over 4 million unique combinations.

For more information, visit our FAQ page.

Is Sloomoo sensory-friendly?

Sloomoo Institute celebrates sensory play and offers a tactile environment, where guests explore slime textures, colors, and scents through hands-on activities. There are sensory hours if your loved one is sound sensitive.

Is Sloomoo Institute good for kids?

Yes. Sloomoo is designed for guests for all ages and is especially popular with families looking for fun activities to do with kids in New York City. The adults always have as much joy as the kiddos.

Where is Sloomoo Institute located in New York?

Sloomoo New York is located in SoHo, one of Manhattan’s most vibrant neighborhoods. The address is 475 Broadway, between Broome and Grand.

What is Sloomoo Institute New York?

Sloomoo New York is an interactive slime experience, where guests explore colorful slimescapes, stretch slime in giant vats, create their own custom slime, and more. Don’t miss out on Sloomoo Falls, where you get slimed (ponchos are provided).

Have more questions?